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The Boycott Bites Back

The petition drive is up and running. Thanks to so many of you for your support -- I'm sures Glenn really appreciates it. While watching his show Monday and seeing him so passionately discuss the issues facing our nation it was so obvious why so many of us enjoy his program. And apparently the advertisers that ran ads yesterday ranging from Direct TV, AppleBee's, Liberty Medical and Carbonite.com agree.

On the other hand, the news isn't looking so good for Geico and Sargento. According to Digital Journal in the short time since Geico and Sargento confirmed their companies were dropping Glenn Beck's show they almost immediately began losing customers:

"To date, 6,500 GEICO Insurance customers have already promised to cancel their policies. Another 6,000 have promised never to buy Sargento Foods again, and more and more anti-boycott websites are hitting the Internet........"

So the Boycott Wars are on and raging in full. Who will win in the end? Glenn Beck and FOX? Or Color Of Change? ....... GEICO and Sargento Foods appear to be losers for the moment, unless Color Of Change and its support base can somehow make up for those lost customers.

Good luck with that CoC. As for the rest of you readers, don't forget, this petition drive won't succeed without you. Signing it isn't enough. Forward it to your friends and let them know about it too. Together we can keep Glenn Beck on the airwaves!

Glenn Beck's Show a Phenomenal Ratings Hit

This weeks Nielsen's number are out and Glenn Beck's last show on Aug 14 was a ratings blockbuster. In the coveted 25-54 demo he led every show on cable news beating not just O'Reilly and Hannity but also every other cable news show on CNN, MSNBC and Headline News.

And in overall numbers while he was barely edged out by The O'Reilly Factor on Aug. 14, Beck's program won his own time slot handily. He surpassed O'Reilly who bested his own competition with 3 times as many viewers as the next most popular news show in his time slot, but Glenn Beck had a staggering 4 times more viewers than the next most popular news show. And here's the kicker. With all cable news viewers, during his 5 pm slot, twice as many viewers tuned in to watch Glenn than watched any other cable news show that Friday, besting the margin of any other rivals. Well Done Glenn Beck!!

Desperate Lies and a Failing Campaign

Although the drive by media continues reporting that some 20 companies have dropped their ads on Glenn Beck's show even though the number is less than half, now a new lie has been started.

According to TV Newser Glenn Beck isn't away on vacation, but instead was suspended for the last week. Nothing could be further from the truth -- that is if truth is what you're interested in. Glenn Beck himself announced he was going on vacation this week and even in their piece in which they provide only one source -- Glenn Beck's publicist -- we see the real story. Matthew Hiltzik provided an email showing that beck's vacation had been planned for nearly a month.

Dated July 14th sent by Christopher Balfe, President & COO of Mercury Radio Arts and General Manager of Beck's radio show, addressed to Mercury Radio employees it reads: 'Glenn will be off of radio & TV the week of August 17th, returning to air August 24th.'"

No punishment, no suspension, and practically no boycott. But the left's campaign to suppress conservatives voices continues on. Remember, a lie can run around the world before the truth can get its boots on and that's why FightforGlennBeck is here. We'll get the truth out, stick with us....

The Law of Unintended Consequences

In the usual thorough manner that so many of us readers have come to rely upon, Hot Air has once again uncovered more misrepresentations being made by the anti-Glenn Beck campaign and what they reveal is that the boycott is not nearly as successful as they have claimed and their efforts may have resulted in collateral fallout for their wunderkinds Rachel Maddow and Keith Olbermann.

First the misrepresentations: Hot Air contacted Best Buy, CVS and Wal-Mart to get their official statements about Glenn Beck advertising.

Hi Ed~

The facts are that Best Buy has not advertised during or adjacent to the Glenn Beck show, and has no plans to do so. We do advertise on FOX, but during the morning hours of 6-9 a.m. I hope this helps your understanding.

Thanks a ton, Lisa

Lisa Svac Hawks
Director, Public Relations
Best Buy
7601 Penn Ave. S.
Richfield, MN 55423

And then here's the response from CVS:

Dear Ed:

Thanks for your note.

While advertising on Fox is part of our communication plan, we had not requested time on Glenn Beck’s show specifically. We have instructed our advertising agency to inform Fox to ensure Glenn Beck’s program is not part of our advertising plan.

Our position is simple. We support vigorous debate, especially around policy issues that affect millions of Americans, but we expect it to be informed, inclusive and respectful, in keeping with our company’s core values and commitment to diversity.

Carolyn

Note that CVS indicates that they had never paid for any Glenn Beck advertising so it is borderline deception to outright lying to claim they are part of a boycott in which they were paying for ads and then stopped.

And next the response from Wal-mart -- watch the kicker here.

I am sorry to hear your concern. We continuously review our media plans. In keeping with our internal guidelines to avoid content that is highly polarizing, we’ve instructed our agencies, as of August 3rd, not to run Walmart advertising in news commentary shows on national cable networks. This would include the Glenn Beck Show.

Thank you so much for your patience and understanding. Should you need to call us, we are more than happy to further assist you at 1-800-966-6546.

It now appears that in the effort to hit Glenn Beck the fallout is that they've convinced Wal-Mart to drop all opinion cable programs and that means that struggling network hosts Olbermann, Maddow etal are likely to suffer more than Beck or Fox Cable News because with ratings that are a fraction of Glenn Beck's it can't be good to lose big sponsors.

You can see it all here on Hot Air's site. What a tangled web we weave when at first we do deceive...

Sorry, Fox News boycotters -- Glenn Beck's not going anywhere

Jeff Bercovici explains on the AOL's Daily Finance site several of the reasons why this boycott against Glenn Beck will be unsuccessful:

"...the idea that Fox News chief Roger Ailes or his boss, Rupert Murdoch, knuckle under and toss Beck is the purest fantasy. "

"Beck has been a ratings hit for Fox from day one, giving the network a big boost over its previous performance in the 5 p.m. timeslot."

"...marketers haven't actually canceled their ad buys; they've merely asked that their spots run during other programming -- and only until this brouhaha quiets down, most likely."

"...On News Corp.'s fiscal-year-end earnings call, CFO David DeVoe announced that the network had just achieved its highest quarterly operating profit ever."

All of these things are true but he left off one thing: You and I. Added to the mix of sound reasons why the Left won't be able to take Glenn off the air is the support of listeners like you and I. Next Monday we're gonna start a petition drive and collect the names of listeners who value free speech and Glenn Beck's commitment to liberty and freedom. Along with continuing to watch his show, we'll send a clear message that Glenn's voice is vital and shouldn't be shut down. Stay tuned.....

Honda, Direct TV and Oprah Winfrey Stand in the Gap

From today's Daily News:

Judging from Monday night's broadcast, there were plenty of companies eager to fill the ad slots, including The Wall Street Journal, DirecTV, Honda and Oprah Winfrey's Oxygen Channel.

On the other hand, Wal-Mart has now jumped ship along with GMAC Financial Services, Best Buy, CVS and Travelocity.

But strangely enough one of the earlier boycotting advertisers has backpedaled claiming their ad buys weren't influenced at all by Glenn Becks comments. According to Advertising Age, Geico isn't boycotting Glenn.

Geico has said it's redistributing ads to other Fox News Channel programs. "We are not an advertiser on the [Beck] show," said a spokeswoman for the marketer. "Apparently, one weekend, some of our ads did run there, and it really was a mistake. Anytime any consumer brings to our attention ads that run by mistake on a show, we always say we'll try to make sure this doesn't happen again. ... But it had absolutely nothing to do with any [of Mr. Beck's] comments."

Perhaps it has something to do with this fact: "The Beck show, with upward of 2 million viewers an episode since its premiere, according to Nielsen, presents a Catch-22 to most advertisers." His show "grabs one of Fox's biggest audiences"