Honda, Direct TV and Oprah Winfrey Stand in the Gap

From today's Daily News:

Judging from Monday night's broadcast, there were plenty of companies eager to fill the ad slots, including The Wall Street Journal, DirecTV, Honda and Oprah Winfrey's Oxygen Channel.

On the other hand, Wal-Mart has now jumped ship along with GMAC Financial Services, Best Buy, CVS and Travelocity.

But strangely enough one of the earlier boycotting advertisers has backpedaled claiming their ad buys weren't influenced at all by Glenn Becks comments. According to Advertising Age, Geico isn't boycotting Glenn.

Geico has said it's redistributing ads to other Fox News Channel programs. "We are not an advertiser on the [Beck] show," said a spokeswoman for the marketer. "Apparently, one weekend, some of our ads did run there, and it really was a mistake. Anytime any consumer brings to our attention ads that run by mistake on a show, we always say we'll try to make sure this doesn't happen again. ... But it had absolutely nothing to do with any [of Mr. Beck's] comments."

Perhaps it has something to do with this fact: "The Beck show, with upward of 2 million viewers an episode since its premiere, according to Nielsen, presents a Catch-22 to most advertisers." His show "grabs one of Fox's biggest audiences"